Description
The Sr. Trade Marketing Manager (Sr. TMM) works within the RBNA Sales & Trade Marketing Team to support fundamental tasks involved in the POS development process from concept development to delivery. The Sr. TMM must understand the retail environment to develop effective merchandising solutions, have a customer service mindset, an eye on trends and the future, a desire to understand shoppers, and above all else, the drive to win versus competition and look like #1 in-store.
With a focus on large format customers (including but not limited to grocery, mass merch and club retailers) the Sr. TMM owns the development and execution of the retail visibility strategy for all assigned customers. The Sr. TMM brings Red Bull marketing campaigns to life through multi-faceted POS plans in assigned customers through collaborative relationships with the Global Trade Marketing, US Product, US Shopper Marketing & Key Account sales teams.
In addition, the Sr. TMM leads RBNA’s national permanent warm equipment and in-store digital/ technical developments to drive innovation and optimization of Red Bull’s brand presence at retail.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:
Expand all
- Owns visual merchandising/ POS strategy & development for assigned accounts/ channels
Serves as the subject matter expert for assigned accounts’ POS and merchandising initiatives
Develops POS solutions that serve the needs of assigned customers, complement shopper behavior and ensure Red Bull looks like #1 in store
Contributes to the annual business plan process with leadership and guidance on effective POS solutions to achieve commercial and brand objectives
Owns and communicates Trade Marketing production timelines to all relevant stakeholders including Agencies, Brand, Operations, and Field teams
Reviews all custom POS requests for assigned customers/ channels to ensure quality and compliance with RBNA brand standards
- Develops Winning Innovations
Proactively identifies new industry technical innovations & prioritizes testing based on business impact and customer needs
Collaborates with cross functional stakeholders including IT, Legal, Operations, Field Sales Force and Key Accounts, Shopper Marketing, Product Marketing, BU Brand Marketing Teams to deliver projects on-time, on-budget and exceed customers’ expectations.
Continually identifies opportunities to improve and respectfully challenges the status quo
Additional assigned projects as determined by the Director of Trade Marketing
- Champions Looking Like #1 in Store
Defines the Look of Success in assigned channels & customers
Drives RB Trade Marketing strategies through regular market visits, customer/ sales team meetings and
Distribution Partner ride-alongs
Stays up to date on industry trend analysis, competitive activity and changing shopper behaviors through industry publications, events and insights reports
Works closely with Red Bull’s insights team to link Shopper and Business Insights with our portfolio of tools via internal/external facing content suitable for conceptual sells, sell sheets and other relevant trade communication.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 5-8+ years consumer goods industry experience with exposure to retailers required
- Strong planning, prioritization, and project management competencies
- Exceptional communication skills, including presenting, writing and collaboration abilities
- Ability to multi-task and work in a fast-paced environment are a must
- Strong interpersonal skills that facilitate cross department networking
- Conscientious, strong attention to detail, self-starting
- Creative mind, not afraid to question and improve the “status quo”
- Strong conceptual thinking and design critiquing skills
- Some Technical Knowledge of POS Production (Print, Permanent, Temporary) preferred
- People management experience strongly preferred
- Experience working with Agencies or Production suppliers preferred
- Must be proficient in Microsoft Excel, Outlook and PowerPoint
- Lives and represents the Red Bull Brand
- Travel 50-60%
- Permanent
- Benefits eligible
WHERE YOU’LL BE BASED
Santa Monica California , United States
United States Red Bull North America