Manager, Programming – Sports

The Manager, Programming – sports will be responsible for curating, scheduling, and optimizing sports content across owned and managed channels. Reporting to the Sr. Manager – Programming – sports, this role will help drive audience engagement and brand awareness by creating compelling content that resonates with the sports community. This role will collaborate with cross-functional teams, including production, social media, and marketing, to ensure content aligns with brand objectives and maximizes its reach and impact across platforms.

RESPONSIBILITIES
Areas that play to your strengths

All the responsibilities we’ll trust you with:
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• Content Curation & Programming

  Develop a deep understanding of the sports content library, including live events, athlete profiles, original series, and athlete projects.

  Assist the Sr. Manager in maintaining the sports programming content calendar for owned and managed channels, including YouTube, TikTok, Instagram, Facebook, Red Bull TV, RedBull.com and third-party platforms.

  Work with internal teams, such as Production, Social Media, Communications, and Marketing, to support content strategy and execution.

  Help define clear success metrics for programming, including video views, minutes watched, and engagement rates.

  Contribute to ensuring content is optimized for the platform it’s published on, implementing a “content in context” approach for all programming.

  Advise on storytelling opportunities and engaging web experiences for sports programs on redbull.com.

• Channel Optimization & Audience Engagement

  Enhance channel performance by developing strategies for content scheduling, featuring, and improving the overall consumer experience.

  Work with the Sports Communications team to maintain a consistent sports tone of voice across all social media and digital channels.

  Assist in developing platform-specific strategies for engaging audiences and driving organic growth through content.

  An early adopter of new media trends and practices; knowledge sharer of learnings to instill best practices for the media network team.

• Cross-functional Collaboration & Global Alignment

  Collaborate with the global programming team to ensure that sports content aligns with the broader content strategy and best practices.

  Share insights and learnings with regional teams to help maintain alignment across the organization’s media network.

  Stay informed with industry trends, competitor programming, and audience behavior to aid future content strategies.

  Work with the Production and Communications teams to help optimize content performance based on platform goals and objectives.

  Collaborate with Programming teams across departments to gather and share best practices and learnings

  Partner with Sports Marketing and Communications teams to understand program objectives to inform programming campaigns.

• Performance Analysis & Reporting

  Utilize internal systems (e.g., PEMO dashboard, Media Planet) to track, analyze, and optimize the success of programming initiatives.

  Set up regular reporting on key performance metrics and provide actionable insights to improve future campaigns.

  Help produce impact reports on content and programming performance for key stakeholders, highlighting areas of success and opportunities for improvement.

  Extract metrics-based best practices and key learnings from digital programming initiatives to inform future campaigns.

• Audience Development & Strategy

  Work with cross-functional teams to contribute to strategies that drive audience growth, engagement, and retention.

  Help ensure programming aligns with key brand moments, sports events, and athlete projects to maximize impact.

  Assist in identifying new opportunities for content development and distribution across platforms, ensuring the sports programming resonates with target audiences.

• Social Media Content Strategy & Production

  Evaluate how Red Bull “shows up” on social media and develop strategies to inform social media plans for various content and event campaigns.

  Serve as a social media expert, maintaining a keen understanding of platform trends & developments and communicating takeaways to the Sports teams.

  Navigate the influencer/creator ecosystem to identify potential partners to engage for collaboration opportunities, advising on strategy for activating social media partners to successfully engage their audiences.

  Collaborate with @redbullusa social team to champion Sports programs via creative social activations.

EXPERIENCE
Your areas of knowledge and expertise

that matter most for this role:

• 3+ years of experience in digital programming, sports media, or related roles, with a focus on content curation and channel management.
• Experience managing content calendars and programming for digital platforms, including social media and web.
• Track record of developing, producing or publishing social media content across all major platforms.
• Strong understanding of digital content trends, audience behavior, and how to engage sports communities online.
• Proven ability to work cross-functionally with production, marketing, and social media teams.
• Excellent communication skills, with a focus on collaboration and knowledge sharing.
• Passion an experience for board sports (skate, surf, snow).
• Experience using analytics tools to track performance and optimize content strategies.
• Required to have experience running social media accounts and/or programming websites and apps.
• Bachelor’s degree in media, marketing, or a related field.
• Must be fluent in English, additional language skills an advantage.

• Travel 20-30%
• Permanent
• Benefits eligible

WHERE YOU’LL BE BASED
Santa Monica California , United States

United States Red Bull North America