Description
The role of Communication involves developing and leading strategic initiatives through storytelling, earned media, and influencer relations. This includes creating compelling marketing content aimed at engaging and attracting new consumers more frequently.
The Communications Manager is responsible for strategizing and executing communication plans across the region for their designated portfolios. Their key role is to craft and deliver impactful messages across various third-party and owned media channels-such as social media, websites, television, radio, and print-to enhance brand image and solidify Red Bull’s relevance among target audiences.
Serving as the “conductor of the orchestra,” the Communications Manager collaborates with cross-functional experts within the media network to spearhead projects and implement Paid, Earned, Managed & Owned (PEMO) plans across domains including sports, culture, brand events, content initiatives, and innovations in beverage products. They have full accountability for earned media activation, leveraging relationships with traditional third-party outlets and amplifying reach through social influencers.
The Communications Manager embodies Red Bull’s voice, ensuring the brand’s consistent representation in all Marketing, Media Network, and Communication activities.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:
Expand all
- COMMUNICATION PLANNING
Ensure that regional communication plans leverage the most effective and efficient media strategies to drive earned media coverage across both traditional platforms and social media, engaging new consumers daily across the portfolios under your leadership.
The Communications department will, in most cases, serve as the media network lead for all marketing events and activations in the region-particularly those projects with a strong emphasis on earned media outcomes. As such, the department is responsible for assembling the Media Captains table and developing the overall media plan (PEMO PLAN) for each project where the communications team acts as the “Media Captain.” This plan will require approval from the communications and programming teams in Santa Monica. The Senior Manager of Communications will lead specific portfolios within the region and act as the primary point of contact for all media aspects related to their designated projects.
Gain an in-depth understanding of local consumer media consumption habits and the related media market. Use this knowledge to create the most efficient and impactful comprehensive plans for the region’s marketing activities.
Cultivate a robust network of editors, journalists, freelance writers, social media producers, and photographers to effectively bring content to life.
- ALWAYS ON ACTIVITY
The Communication team collaborates closely with the field marketing and regional marketing teams to identify and uncover the most impactful ideas with media potential. Once these ideas are identified, the regional team works alongside experts in Santa Monica to transform them into fully developed projects or media products that can be incorporated into the BP (Business Plan), the Limitless Pitch, or the MNLT monthly rolling projects fund.
Additionally, the Communication team manages ongoing initiatives such as athlete stories and year-long national campaigns. They work hand-in-hand with media relations to leverage relevant content from the regions for pitching to key national media outlets, including both traditional and social media platforms.
For “always on” activities, such as FMEDL (earned content for athletes), FORBS, and collegiate outreach, the focus is on maintaining a consistent presence in front of consumers through earned social outreach. This effort is carried out in collaboration with other departments, including production, creator marketing, and sports marketing.
- CAMPAIGN EXECUTION
Define objectives, goals, messages, and strategies for each project. Whether serving as the Media Captain or the communications lead, this will be an ongoing responsibility.
Identify the appropriate media amplification channels for each project or campaign.
Serve as the Red Bull Media Liaison for the region, identifying stories and media opportunities that resonate most with your target audience-whether these opportunities stem from your specific project or the global WORB initiatives.
Evaluate media outcomes by conducting either a mini PIR or a full PIR in consultation with Santa Monica functional leads. Provide insights on what worked, what didn’t work, and lessons learned, sharing these insights across the Media Network and the marketing team.
Keep SAMO informed about opportunities that could be elevated to the national or global level.
- FIELD OVERSIGHT
The communications team serves as the central point of contact for any media inquiries from the field team in your region. You will support the field team by providing access to a list of agencies, videographers, photographers, and media production companies that can assist them in executing smaller media projects. Additionally, coaching and guiding the field team will be an essential part of your role.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 5+ years of experience in a communications role for a major brand. A Bachelor’s degree in Business, Communications, or Journalism is preferred.
- A natural storyteller with an editorial mindset and creative vision.
- Proven ability to deliver results under tight deadlines.
- Strong background in creativity and project management.
- Demonstrated success in developing strategies to enhance audience engagement.
- Skilled at building relationships across various media fields, digital platforms, and entertainment industries.
- A collaborative and adaptable team player who ensures tasks are completed effectively.
- Brings passion to their work and inspires those around them.
- Deeply familiar with and immersed in the U.S. media industry.
- Possesses excellent knowledge of both traditional and digital media landscapes.
- Hands-on, curious, open-minded, and creative.
- Strong problem-solving skills and adept at mediating and aligning conflicts of interest.
- Travel 20-30%
- Permanent
- Benefits eligible
WHERE YOU’LL BE BASED
Santa Monica California , United States
United States Red Bull North America