Description
Red Bull gives wings to people and ideas. In this role, the Athlete Marketing Manager (AMM) helps athletes advance in their sport and achieve their goals. The AMM is responsible for bringing Red Bull’s global brand to life at the regional level through athletes, athlete-led projects, and athlete marketing initiatives.
The Athlete Marketing Manager will develop and manage Red Bull’s presence by using branded athletes and product-placement athletes as key assets to expand the consumer base and create clear points of brand differentiation. In addition, the Athlete Marketing Manager must have the strategic vision and practical execution skills to extend beyond the regional level and leverage managed athletes on a national and global scale.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:
Expand all
- ATHLETE MARKETING
Work with Region Marketing & National Athlete Marketing teams to develop the overall athlete marketing strategy for the athletes within your region & playgrounds
Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy
Find new talent and ensure the best US athletes are on the radar and poised to be on the roster
Create a marketing, communication, and performance plan for each managed athlete
Ensure understanding of product efficacy and communication is fundamental for each managed athlete and larger opinion leader network
Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution
Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights
Conceptualize and execute innovative and “sport-changing” athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome
Leverage existing national and international athlete assets to create targeted outcome and touch points within your region and/or respective playgrounds
Drive external communication of product and branded on-message athlete stories through collaboration with internal partners – communications, digital, and Red Bull Media House
Proactively leverage and use international athletes traveling and competing in the region
Partner with Regional Sports Marketing and Sports Event Marketing teams to build an authentic product and brand connection to local athletes
Work with athlete’s “circle of trust” and partners to create additional outcome and opportunities to extend the product and brand message
- ATHLETE PERFORMANCE MANAGEMENT
Facilitate goal setting, planning, and performance management for each athlete under management.
Track, evaluate, and manage each athlete’s performance and marketing goals twice a year.
Individually assess and evaluate each managed athlete’s career plan and professional environment (including trainers, coaches, agent, family, other team managers, terrain, off- and in-season conditions, equipment, and innovations).
Integrate appropriate and innovative performance solutions into each athlete’s program.
Ensure each managed athlete is knowledgeable about product usage and the brand.
Establish realistic performance parameters for the duration of each athlete agreement, and track and evaluate ongoing results.
Identify and assess athlete performance issues and propose solutions or termination plans.
- DAY TO DAY ADMINISTRATION
Collaborate and work in a team environment with other sports and marketing team members.
Take ownership of and manage assigned athlete projects and their associated budgets.
Support the region’s Sports Marketing Manager and team, as well as the HQ Director of Athlete Marketing, in developing annual business plans.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- Minimum of 3-5 years of experience in sports marketing
- In-depth knowledge of sports management and the sports industry
- Exceptional communication skills, including the ability to train and deliver presentations
- Demonstrated success in planning, organization, and project management
- Strong strategic and creative thinking abilities
- Openness to new environments, ideas, processes, innovations, and possibilities
- Entrepreneurial mindset; an autonomous self-starter focused on results and consumer needs
- Travel 20-30%
- Permanent
- Benefits eligible
WHERE YOU’LL BE BASED
Santa Monica California , United States
United States Red Bull North America