Description
The Product Marketing Manager will be responsible for developing innovative consumer activation and occasion-based marketing strategies, creating distinctive programs that drive engagement, relevance, and product usage. This person will play a key role in bringing our brand to life as we continue to grow and expand within occasions and activations.
The manager will support business growth by helping define and execute in-store activation strategies and programs, including both national initiatives and channel-specific efforts.
The ideal candidate is creative, diligent, and well organized, with a strong focus on increasing product consumption.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:
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- OCCASION-BASED MARKETING
Use insights to guide procurement, develop strategy, and create highly engaging marketing plans that drive brand growth.
Lead the execution of best-in-class national occasions programs that deliver on key performance indicators (KPIs).
Oversee the development and implementation of distinct, integrated, cross-functional marketing campaigns across multiple elements of the Red Bull marketing mix.
Ensure strategic consistency across all campaign components by creating tools and resources that enable the highest level of execution.
- ACTIVATION-BASED MARKETING
Create innovative, insight-driven consumer activation marketing strategies.
Develop distinctive marketing programs that increase brand awareness, build brand equity, drive engagement, enhance relevance, and stimulate product consumption.
Design and lead consumer activation programs from concept through execution, including ideation, cross-functional alignment, asset development, and delivery of best-in-class consumer experiences.
- CREATION OF INTEGRATED MARKETING PLANS
Own the end-to-end development of creative assets- including writing impactful briefs, guiding creative production, and managing review and approval workflows for in‑store and online marketing materials
Oversee the development of distinct, integrated, cross-functional marketing campaigns across multiple levers of the marketing mix (e.g., Advertising, On Premise, Sports, Culture, Content, Comms, Sampling, etc.)
Work cross-functionally across Operations, Finance, Legal and more to organize and manage complex processes for bringing limited edition packaging to life
Execute Campaigns that drive program engagement, consumption, and retail sales
Support Region Brand teams on the development of Regional Occasions and Consumer Activation programs
- MEASURE SUCCESS
Leverage insight tools and strategies to assess and optimize programs, campaigns, and engagements before execution.
Utilize consumer research by collecting and analyzing data for post-campaign reports and regularly adjust marketing strategies and programs based on these findings.
- INTERNAL & EXTERNAL RELATIONSHIP MANAGEMENT
Partner with global counterparts to ensure alignment with international standards, and to promote the use of best practices and global tools.
Provide brand consultation and support for regional marketing initiatives.
Build and maintain strong relationships with internal stakeholders to promote a culture of mutual accountability, collaboration, and partnership.
Establish and nurture strong relationships with agency partners and third-party vendors, ensuring the quality of their work remains high and holding them accountable for meeting project timelines and deliverables.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- A bachelor’s degree is required; an MBA is preferred.
- 5+ years of brand or product marketing experience, including a strong focus on brand management fundamentals.
- Experience leading cross-functional teams, including project management responsibilities such as developing timelines and key milestones.
- Experience using consumer insights and translating those insights into actionable strategies.
- Demonstrated ability to operate effectively within a highly matrixed organization.
- Prior experience managing agencies, developing digitally focused marketing plans, and exposure to retail environments is preferred.
- Experience and understanding of shopper marketing and managing retail customer relationships.
- Ability to present strong, real-world examples of personally driving innovation and using sound business judgment to explore new opportunities while identifying lean, agile solutions.
- Fluency in English.
- Travel 10-20%
- Permanent
- Benefits eligible
WHERE YOU’LL BE BASED
Santa Monica California , United States
United States Red Bull North America