Trade Sales Planning Manager

The Trade Sales Planning Manager plays a key role in executing Red Bull North America’s (RBNA) Sales and Operations Planning (S&OP) process. This position is responsible for owning the trade sales forecast based on assumptions and trends, and for ensuring these inputs are incorporated into the SKU-level forecast during the monthly S&OP process. The Manager also serves as a liaison between Trade Sales Planning and cross-functional partners, including Demand Planning, Supply Planning, Sales, and Trade Finance, to ensure alignment on forecast assumptions, decisions, and implications.

The Trade Sales Planning Manager is responsible for using internal and external data sources to create and maintain a SKU-level forecast by route to market (RTM) and month. This role also manages data entry into the SAP system to ensure that an accurate trade sales forecast is captured for global supply chain planning.

Additionally, the Manager plays a key role in owning SKU-level planning, including the resources used by the Trade Sales Planning and Key Accounts teams, as well as maintaining SKU management and data integrity within the Customer Profitability Management (CPM) tool.

RESPONSIBILITIES
Areas that play to your strengths

All the responsibilities we’ll trust you with:
Expand all

• FORECASTING

  Maintain SKU-level forecasts by route to market (RTM) and month, using depletion data, offtake trends, and historical performance to support both near-term and long-term planning.

  Manage the forecasting complexities associated with special cans, limited-time offers (LTOs), and new innovation items.

  Partner closely with Demand Planning, Supply Planning, Sales, Operations, and Trade Finance to continuously refine and validate forecasts.

  Represent the Trade Sales Planning function in cross-functional S&OP review meetings, clearly articulating insights and recommendations.

  Own the bi-monthly S&OP review deck by maintaining core templates, updating slides, and developing ad hoc analyses for leadership.

  Maintain the monthly S&OP accuracy dashboard and summarize performance trends, risks, and opportunities.

  Input approved plans into SAP to ensure an accurate trade forecast is available for global supply chain planning.

• INSIGHTS

  Lead the development of data-driven insights by analyzing trends across depletions, offtake, key account programs, and route-to-market-specific performance.

  Build and maintain advanced analytical tools and dashboards that improve visibility into forecast drivers and increase business agility.

  Drive root-cause analyses of variances between forecasts and actuals, working cross-functionally to address root causes, strengthen forecasting processes, and reduce recurring variances.

  Partner with Trade Sales Planning team members and Key Accounts to evaluate the impact of new initiatives across products, distribution, pricing, and promotions.

  Influence decision-making across the organization by providing credible, objective, and insight-rich analyses.

• FORECASTING SYSTEM SUPPORT

  Design and maintain scalable SKU-level planning templates, reports, and reference files used by Trade Sales Planning, Key Accounts, and field sales teams.

  Lead monthly data reviews of plans within CPM data to ensure data integrity, recommend corrections, and adjust data as needed.

  Champion continuous improvement efforts to modernize forecasting tools, drive automation, and optimize data flows.

EXPERIENCE
Your areas of knowledge and expertise

that matter most for this role:

• Minimum of 5 years of experience in analytics, forecasting, sales planning, or similar roles within CPG.
• Strong customer service aptitude and ability to work with all levels of the organization, from field Level to executive management.
• Proven ability to interpret sales data, analyze results, and provide actionable recommendations tied to business strategy.
• Exceptional organizational skills with the ability to prioritize, multitask, and consistently meet deadlines.
• Excellent oral and written communication skills; ability to present complex data in comprehensive ways to drive internal alignment with sales leaders and externally with retailers.
• Ability to explain technical information in a simple way that establishes rapport, persuades others, and gains understanding.
• High proficiency in Microsoft Office Suite; expert in Microsoft Excel and PowerPoint.
• Knowledge of advanced data visualization tools (Tableau, Power BI, Unify+, SAP Cloud Analytics) is a plus.
• Knowledge of coding languages (Python, R, SQL) is a plus.
• Self-motivated and resourceful; able to resolve issues by talking to multiple people at different levels within the organization.
• Must be fluent in English; additional language skills are an advantage.

• Travel 0-10%
• Permanent
• Benefits eligible

WHERE YOU’LL BE BASED
Santa Monica California , United States

United States Red Bull North America