Description
The Advertising Specialist is responsible for supporting the Advertising Senior Manager with the flawless planning and execution of Red Bull Advertising Campaigns. The Advertising Specialist is responsible for developing inspiring and engaging advertising campaigns to amplify the World of Red Bull and build brand relevance with the next generation of consumers. The Specialist must be a strategic thinker with an innate ability to connect with consumers via Advertising and exhibit strong organizational & project management skills. They will support in the planning and execution of integrated campaigns intended to drive both Brand and Can love. This person should have an appreciation for the history of the brand, a desire to drive it forward, and a passion to learn and grow in a fast-paced environment.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:
Expand all
- CAMPAIGN MANAGEMENT & STRATEGY DEVELOPMENT
Successfully project manage key Advertising Campaigns, ensuring all programs are executed as planned, on time and on budget
Assist in the launch, maintenance and wrap-up of campaigns
Responsible for creating, maintaining and managing the overall campaign lifecycle timeline, including 3rd party timelines (i.e.: agencies)
Responsible for developing comprehensive campaign briefs for Advertising campaigns, ensuring the campaign stays true to the strategy throughout the lifecycle
Collect audience data, consumer insights & activation details as well as past campaign learnings and best practices to augment briefs
Support in ideation of building annual Advertising Business Plan
Work closely with the Media Team to constantly monitor and optimize campaign performance
Support in developing and lead the sharing of campaign reports that highlight performance, learnings and best practices
Assist in the launch and wrap-up of creative-specific Brand Studies, ensuring growth and evolution amongst key campaigns
Responsible for ensuring specific data integration and compliance applicable to campaigns
- CREATIVE DEVELOPMENT
Responsible for developing and/or sourcing all creative needed to launch campaign on time and on strategy
Lead the creative development processes across Social, WebTV, Digital Display, SEM, TV, OOH and Radio advertising
Ensure creative meets brand standards
Vet all creative through mandatory legal process for proper ATL clearance purposes
QA/Proofread all assets
Planning and execution lead POC for all creative agency partners
Drive creative review & approval processes, from concepting, through to production, trafficking and launch
Guide and inspire the creative development process, by identifying gaps and opportunities within our existing efforts and assessing/highlighting creative examples to constantly enhance our consumer-facing communications
Ensure thorough and accurate budget management & tracking for concepting and production
- CROSS-FUNCTIONAL COLLABORATION
Facilitate ongoing collaboration with cross-departmental stakeholders throughout campaign process: Brief, Creative, Launch, Optimization, Results & Key Learnings
Source creative inputs from cross-departmental stakeholders, as appropriate: Brand, Sports, Culture, Media House
Maintain a collaborative and professional relationship with all Agency partners
- FUTURE THINKING
Constantly monitor industry trends and competitive activity to ensure we stay at the forefront and can apply innovative thinking to our own campaigns
Continually push for innovation from agencies focusing on emerging technology, new creative formats and beta opportunities
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 2+ years experience
- Bachelor’s Degree or equivalent experience required
- Strategic marketer who uses consumer insights, data, and trends to build impactful, brand-led campaigns.
- Strong project manager with excellent communication, attention to detail, and the ability to lead complex, cross-functional campaigns.
- Creative, collaborative self-starter who embraces innovation, and brings a passion for the Red Bull brand.
- Travel 10-20%
- Permanent
- Benefits eligible
WHERE YOU’LL BE BASED
Santa Monica California , United States
United States Red Bull North America