Description
Red Bull Media House gives an editorial voice to the brand by creating authentic digital content that engages audiences through compelling subject matter and high-quality visual appeal. We seek an innovative Sr. Programming Manager for Gaming to tell our Brand’s story on digital platforms that reach & engage a target consumer base of Gaming fans. This person will take ownership of creating compelling content experiences, finding the target audience digitally, and developing a re-addressable fanbase on behalf of the brand. Working closely with the Director of Programming, this person and their team will be collectively accountable for content alignment, promotion, distribution, and defining measurable success metrics across Red Bull’s Owned and Managed platforms.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:
Expand all
- KEY RESPONSIBILITIES
Responsible for multi-platform audience growth content strategy surrounding Red Bull’s slate of Gaming projects, events/shows, original video productions, gaming competitions, and editorial on our website
Build & maintain the definitive Gaming Programming content calendar across Red Bull’s Channels: YouTube, Facebook, TikTok, Instagram, Twitter, Redbull.com
Define clear project success metrics inclusive of video views, minutes watched, website visitors
Work with cross functional teams responsible for paying into audience development: Advertising, Production, Social Content, Community, Communications, Marketing, and Insights/Analytics
Identify and lead opportunities to expand the reach of our events via streamers
Establish workflows and best practices to co-stream non-gaming and gaming Red Bull events
Collaborate with key stakeholders to define & implement the Red Bull US Sports tone of voice across all channels
Collaborate with Red Bull Global Programming leadership to define a cohesive content marketing strategy, best practices, and strong US value proposition on co-operated channels
Collaborate with Advertising to shape a cohesive Gaming-audience development paid media strategy
Be an early adopter of new media trends and practices; knowledge sharer of learnings to instill best practices for the media network team
Extract metrics-based best practices and key learnings from digital programming initiatives to inform future campaigns
Collaborate with @redbullusa social team to champion Sports programs via creative social activations
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 8+ years digital content marketing and/or Programming for a sports or media/gaming brand
- Track record of marketing a global brand via social media by transforming creative ideas into successful campaigns across multiple sub-brands that drive consumer engagement, sustainable audience growth, positive brand sentiment, credibility, and innovation
- Strong people-management skills that enable you to interact with a wide range of personalities/styles and establish effective relationships at all levels of the organization
- Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams
- Must provide examples of developing and executing social media content marketing strategies that grow audiences and deliver on engagement metrics
- Possess a rigorous understanding of how to program video content for audiences on Facebook, Instagram, YouTube, Twitch, Twitter, Snapchat, TikTok
- Track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company
- Extreme attention to detail with relentlessly high standards
- Innate willingness to roll up your sleeves
- Agile Project Management and Kanban are a huge plus
- Strong planning, project execution, and analytical competencies
- Exceptional communication skills, including written, verbal and presentation
- Travel 30-40%
- Permanent
- Benefits eligible
WHERE YOU’LL BE BASED
Santa Monica California , United States
United States Red Bull North America