Description
The Director of Brick & Click is the primary architect of Red Bull’s unified commerce strategy. This role is designed to bridge the gap between traditional retail execution and digital commerce. The Director will lead a high-performing team to ensure that Red Bull’s brand presence translates into seamless shopping experiences for consumers. This role will be responsible for driving revenue and market share growth across top retailers by ensuring best-in-class execution in availability, in-stocks, forecasting, profitability, product detail pages, and media.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:
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- Integrated Channel Strategy
Develop and lead a multi-year commercial strategy that integrates physical retail distribution with digital growth levers.
Manage a dual-purpose trade and marketing budget, ensuring optimal allocation across promotions, search, and media.
Curate the appropriate channel and retailer assortment, including multipacks, flavors, and sizes, to maximize sales and profitability.
Lead the annual and monthly business planning process for brick-and-click retailers.
- Retailer Partnerships and Joint Business Planning
Lead strategic negotiations with senior leadership at key retailers, including Walmart, Target, and Kroger, to secure best-in-class omnichannel programs.
Own the overarching strategy and annual negotiations for retail media network investment, ensuring Red Bull secures best-in-class status and prime digital placement.
Drive volume through strategic partnerships with delivery platforms to capture immediate-consumption sales.
- Digital Shelf, Inventory, and Retail Media
Ensure Perfect Store execution online by optimizing product detail pages for maximum add-to-cart rates and search relevance.
Partner with Supply Chain to maintain a 95%+ in-stock rate for digital SKUs, recognizing that out-of-stocks are the greatest detriment to online volume.
Oversee high-impact retail media spend with a relentless focus on return on ad spend to drive volume.
Secure top-of-page placement and category captain status for high-volume keywords to intercept competitor shoppers.
- Team Leadership and Cross-Functional Collaboration
Lead and mentor a team of Account Managers, coaching them to prioritize digital volume and growth in every retailer conversation.
Serve as the internal authority on digital sales data, aligning IT, Brand, and Finance teams around digital volume targets.
Manage external media and performance agencies to ensure strategies are focused and optimized for conversion.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- EXPERIENCE, KNOWLEDGE, & EDUCATION (IF APPLICABLE) REQUIRED
- 8+ years eCommerce account management experience preferably with experience leading strategic planning across teams and Brick & Click
- Experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries preferred
- Strong leadership presence with excellent communication and active listening skills
- Advanced strategic thinking, planning, financial management, decision-making, sales presentation, and negotiation skills
- Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
- Passion to contribute to the culture of Red Bull
- Experience working with Digital Advertising Agencies
- Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills
- Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
- Self-motivated and able to work independently
- Must be extremely proficient in software packages (Microsoft Excel and PowerPoint) & capable of mastering internal systems (CPM, SAP/BI)
- Travel 50-60%
- Permanent
- Benefits eligible
WHERE YOU’LL BE BASED
Santa Monica California , United States
United States Red Bull North America