Description
The Manager, Marketing Planning and Strategy (Content Strategy Manager), plays a pivotal role in developing and executing Vizio’s WatchFree+ service by leveraging customer insights and data analytics to drive content strategy. This role involves forecasting content performance, coordinating cross-functional teams, and overseeing budget allocation in alignment with strategic objectives. The position requires strong leadership to mentor team members, foster collaboration, and drive continuous improvement. About the team: The team leads content strategy for Vizio’s WatchFree+ service, focusing on acquiring content from top studios and networks. They manage the content licensing budget and portfolio while shaping programming and editorial direction. Additionally, the team operates a suite of Vizio-curated FAST channels, ensuring engaging and well-curated offerings. Collaborating closely with cross-functional partners, the team supports strategic content initiatives through data-driven insights and effective budget management to enhance service growth and audience engagement. This role reports directly to Vizio’s Head of Content, contributing to the continuous development and execution of innovative content strategies.
What you’ll do…
- Manage the content budget, track spending, and address performance issues proactively.
- Develop and support ongoing performance reporting & engagement forecasting for Vizio WatchFree+.
- Create strategy documents, recommending target audiences, objectives, budgets, and timelines for content tactics.
- Support Content Acquisition team members in forecasting deals and driving comp analyses for films, TV series, FAST channels, & more
- Partner with the Head of Content on key strategic areas, interfacing with key cross-functional executives to support WatchFree+ growth.
- Coach and mentor team members to enhance skills and support development.
What you’ll bring:
- Proven experience in content strategy, content development, and/or content acquisition.
- Strong analytical skills to leverage customer data and market insights for informed decision-making.
- Ability to create financial models from the ground up
- Expertise in managing budgets and tracking performance metrics to optimize ROI.
- Cross-functional expertise; ability to work easily with Product, Ads, Analytics, Finance, & Marketing teams.
- Skilled in using business intelligence tools such as Tableau and Excel for data analysis and reporting.
- Demonstrated leadership in coaching and mentoring team members to achieve business goals.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see . The annual salary range for this position is $96,000.00 – $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : – Stock
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Minimum Qualifications…
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Business, Marketing, Communications, or related field and 1 year’s experience in marketing or related field OR 5 years’ experience in marketing or related field.
Preferred Qualifications…
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Marketing or related field
Masters: Business Administration
Primary Location…
6701 Center Dr W, Ste E_h Los Angeles, CA 90045-1535, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Walmart is committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Benefits you’ll enjoy
Discount Card
Get 10% off
Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.
Live Better U
100% covered
Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.
Walmart Academy
Grow your skills
Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.
Financial perks
Enjoy 401(k) matching and stock purchase plans.
Paid time off
Take a break as needed for vacation, sick leave, holidays, parental leave, and more
Comprehensive health benefits
Medical, dental, vision, and wellness programs for you and your family
Wellbeing programs
Access mental health resources and assistance programs for life’s challenges
Career growth opportunities
Training, leadership programs, and clear paths to advance.
Life at VIZIO: Driven by Our People
At VIZIO, our roots are strong. We invest in our talent across all our locations – from our origins in Irvine, California to our offices around the US, including Denver, Seattle, New York, and Dallas. We’re united by our passion to bring the most detailed picture, highest-fidelity audio, and the best entertainment experience for all.
We are value focused. We believe that quality entertainment should be accessible to everyone, everywhere. VIZIO was founded on a belief that everyone deserves the best technology for the best value and 20 years on, our vision is stronger than ever. VIZIO is proud to be consumer led. Our dedication to exceptional service has been recognized by the Stevie Awards for customer service and by the positive product reviews we continue to receive year after year.
We are on an exciting journey of growth and looking for passionate people to join our team. With VIZIO, you will find opportunities to take your career to the next level. Explore our open roles and start building your future with us.