Description
UCLA HEALTH
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Description
Build the future of content at UCLA Health
UCLA Health is
building a centralized Content & Editorial function to transform how we
plan, create and deliver content across the patient and referring provider journey.
We are seeking a strategic content leader to help establish this capability
from the ground up, bringing together storytelling, editorial standards and
omnichannel execution to create a more cohesive and impactful content
experience.
This is a unique
opportunity to shape how content supports patient care, access and engagement
across one of the nation’s leading health systems.
Description
The Manager of
Content & Editorial leads the centralized Content & Editorial
Center of Excellence within the Omnichannel Operations team at UCLA Health.
This role is responsible for defining and executing a journey-first content
strategy across UCLA Health’s marketing-owned platforms, ensuring content is
accurate, accessible and aligned with clinical, brand and business priorities.
This role oversees
the planning, development, and governance of content across the UCLA Health and
David Geffen School of Medicine websites, marketing automation and patient
engagement platforms (including email and lifecycle journeys), social media,
and patient communications such as education materials, signage, direct mail
and patient portal messaging.
The Manager leads a
distributed team of staff and contract content writers and the marketing copy
editor, ensuring all content meets standards for editorial quality,
accessibility, readability, and health literacy.
A core
responsibility of this role is to establish and scale editorial strategy and
governance across the organization. The Manager applies journey-first – rather
than channel-first – thinking to ensure content supports the full patient,
consumer, and provider experience, and is effectively adapted across web,
email, social, patient communications and print.
The Manager also
oversees the marketing organization’s centralized editorial calendar and leads
cross-functional content planning in partnership with Brand & Creative,
Omnichannel Operations, Web Operations, Strategy & Analytics, Sports &
Community Partnerships, and clinical stakeholders. Through these partnerships,
they help prioritize and plan content initiatives that support health system
growth while delivering relevant, engaging, and trustworthy information to
patients and the community.
This is a highly
collaborative role that requires the ability to influence without direct
authority, build alignment across teams, and operate effectively in a complex
health care environment. The ideal candidate is a strategic thinker with strong
editorial judgment, operational discipline, and a demonstrated ability to build
and scale content programs that drive impact.
Salary Range: $95,400 – $208,300/annually
On-Site Schedule: 4 days onsite, 1 day remote (option for flexibility in remote day)
Qualifications
We’re seeking a
content strategist with:
- Bachelor’s degree in journalism,
communications, marketing, English, healthcare communications, or a
related field required; Master’s degree preferred - 7+ years of experience developing
and leading content strategy, editorial programs, or marketing
communications, including experience managing writers, editorial teams, or
content contributors - Experience developing and
executing multi-channel content strategies that support brand reputation,
audience engagement, and organizational growth - Demonstrated experience building
or evolving content strategy, editorial processes or content operations
within a complex organization - Experience managing freelance
writers, agencies or contract content resources and coordinating editorial
workflows across teams - Strong editorial judgment and the
ability to translate complex clinical or technical information into clear,
compelling content for diverse audiences - Experience applying health
literacy principles, readability standards and accessibility best
practices to patient-facing communications - Demonstrated ability to apply
journey-first content planning, aligning content with patient, consumer
and provider needs across channels - Experience developing and
managing editorial calendars and cross-channel content planning processes - Strong collaboration skills and
experience working cross-functionally with creative teams, strategists,
clinicians and operational leaders - Experience working in a
healthcare, academic medical center, or highly regulated communications
environment strongly preferred